Google Shopping Management
We are living in a digital world where the majority of things are just one click away. With an increase in internet users, E-commerce is also increasing at a rapid pace. Today 95% of people make online searches before buying any products or services. To make the online shopping experience more suitable, Google launched Google shopping management to bring buyers and merchants on one platform. Google shopping is mainly a shopping search engine by Google. Google shopping permit people to find products and compare their pricing, reviews, product information, and seller options to see merchant ratings. MODULATION is providing an entire suite of digital marketing services from the last many years across India, Canada, and the USA. MODULATION assists their clients in Google shopping campaign management to run a successful ad campaign and attract more traffic on their websites. After all more traffic means more conversions.
How is Google Shopping Ads Management Help in Business?If you have a company’s website then it is really important to mark your online appearance through digital marketing campaigns. Google shopping campaigns work on a pay-per-click basis. Here the advertisers pay little fees to Google when someone clicks on their ads. Google shopping allows sellers/merchants to display their products in a streamlined manner to reach out to their desired audience. Google shopping management provides a live feedback of product data to the sellers. To show the entire product range in product data the sellers need to feed the information on the specific format guided by Google for their authentication. The list of these specifications is given below. · A unique product ID
· Title of the product in text format · Product information in text format
· Choose predefined categories on Google to showcase product category · Product type in text format
· Link of the landing page · Product availability status information
· Product Price · Sale price/discount/promotional offer price
Once the product data is given by the seller as mentioned above, the shopping ads are created automatically using the same information. This provides authentication of the products which helps buyers to do safe online shopping and in return help sellers with a best conversion rate.